Honored to deliver results for these highly regarded health systems
My career not only spans the country but also the types of healthcare providers in this country. As the corporate vice president at some of the best healthcare providers, I gained invaluable experience in bringing brands to life – internally and externally
MedStar Health, Columbia, MD
$4.5B health system—the largest in the Maryland and Washington, D.C., region
- Rebranded 10 hospitals and more than 200 community-based sites.
- Boosted the organization’s brand strength score by 17 points in four years.
- Public affairs/media relations, marketing, communication, physician relations, e-health, social media and consumer call centers were all integrated to support the brand.
Scripps Health, San Diego, CA
$2B health system in a challenging reimbursement state
- Launched the “World of Healing” as the new brand position for the system
- Integrated community outreach, creative services, online strategy and issues management in addition to marketing, communication, public/media relations, physician relations, customer service and call center as corporate vice president of marketing and communication.
Rynne Marketing Group, Evanston, IL
Consulting firm serving academic medical centers, large health systems, community hospitals and physicians groups
- Garnered more than 10 Telly awards for creative work for clients.
- Served more than 70 clients as lead consultant
- Provided clients with strategy and guidance for advertising, branding, corporate identity, communication, marketing, market research, positioning and public relations.
OhioHealth, Columbus, OH
One of the top five health systems in America
- In 90 days, implemented a new corporate brand program that included system-wide collateral, publications and signage.
- Counseled system CEO and SVP for corporate development.
Recognition and Awards
- 12 Telly Awards and more than 25 awards for collateral and print advertising — 2007 – 2013
- Communicator Of The Year (Coty) from Health Care Communicators, San Diego — 2008
- YWCA TWIN award for outstanding women in industry San Diego — 2008
- Numerous community awards for leadership and board contributions